Case Study

IELTS - British Council Oman

Client

British Council Oman

Behind the Scenes

PHILOSOPHY
The conduct by which this art-style is extracted merges two orientations; ideation and
inventiveness. The screening process included several guidelines to accomplish a balance
between a friendly look and neat illustrations to provide a sense of credibility and
professionalism.
IDEATION:
Reflecting on our own analysis of the messages contained in the script, we match the input with
the art-style that suits it adequately the most. In this particular case, 2D character illustrations
complemented the information being handled.
INVENTIVENESS:
We reconstructed the data collected from the ideation phase, to polish the chosen style with
conventional art elements like the coloring technique and drawing method. The colors were
chosen to match the brand identity and the detail elements in the scenes should provide a
relatable feel for the Omani audience.