Case Study

ERA & KSG Partnership

Client

ERA

Behind the Scenes

KSG is one of the leading companies in the field of business development and consulting. Joining forces with ERA, a firm with high expertise in marketing and advertising, a story had to be told. This video announces KSG and ERA's partnership as well as explains the services of each. 

In respect to the balance between professionalism, expertise and creativity reflected by both firms, a hard selling approach within a philosophical context about the pursuit of success was the chosen script direction by the creative team along with colourful and eye comforting visuals through a simple character 2D animation and motion graphics style.