Case Study

Advansys ESC

Client

Advansys ESC

Behind the Scenes

PHILOSOPHY:
The conduct by which this art-style is extracted merges two orientations; ideation
and inventiveness. The screening process included several guidelines to
accomplish a balance between a cool look and neat illustrations to provide a
sense of credibility and professionalism.

IDEATION:
Reflecting on our own analysis of the messages contained in the script, we match
the input with the art-style that suits it adequately the most. In this particular case,
2D character illustrations complemented the information being handled.

INVENTIVENESS:
We reconstructed the data collected from the ideation phase, to polish the chosen
style with conventional art elements like the coloring technique and drawing
method. The colors were chosen to match the brand identity and the detail
elements in the scenes should provide a relatable feel for a conventional
workplace.