Case Study

UN WOMEN - Ending Violence Against Women


UN Women

Behind the Scenes

Violence against women is horrible but it’s real. UN Women wanted to create this video to raise awareness about its different types and empower its victims to speak up. Being a sensitive topic, no-one can talk about it better than its actual victims, therefore we chose to present real stories through the voices of women who were exposed to some kind of violence and decided to speak up. Their statements were coupled with visuals that demonstrate the type of violence they were exposed to and help with the over all emotional tone, at the end of the video, faces of illustrated characters face the camera as a sign of empowerment and strength as the message “speak up” is repeated by the narrating women.