Behind the Scenes
Our client wanted to release this video in celebration of Saudi Arabia’s National Day. Their
preferred emotional impact out of this video was the “Nostalgic Effect” so they had an old famous
song remade and our task was to take such input, visualize it and produce a video that both
promotes Shawermar and provides the audience with a nostalgic experience.
Our inspiration for the chosen art style was from the cartoon productions of the 90’s. The visual
illustrations we preferred were those that any millennial would find familiar and emotionally connect
with. Given that our team is composed of a bunch of millennials, we enjoyed the process and felt