Boharat Om Saadeya

There are so many hidden gems around us that are not appreciated enough because they don’t make it to the big, or small, screen. In a witty campaign for the Social Development Bank, Boharat Om Saadeya is depicted as a superhero spice that tries to save a grain of rice from doom. As a nostalgic comic-style animation plays the spicy duel, the video cuts to a woman using Boharat Om Saadeya, and a narrator sarcastically asking if we need some wild ad for people to try her spices. The campaign aims to promote small businesses and remind the audience that there is a sea of great products besides those we see in flashy ads and expensive campaigns.

Credits

Agency:
TTP (Hoku)

CEO:
Abdulrahman Khedr

Business Development Head:
Omar Alaa

Executive Producer:
Yamen Zakaria

Producer:
Habiba Elkhashab

Character Lead:
Abdullah Moatassem

Environment Lead:
Amr El Attar

Storyboard & Animatics:
Abdullah Moatassem

Characters Layout:
Abdullah Moatassem

Environmens Layout:
Amr ElAttar, Menna Hamdy

Animation:
Red Door Animation Inc.

Compositing:
Omar Mokhtar