Charity Pizza

To move people, we have to engage them. In this short series of Domino's Pizza's collaboration with Shefa (Healing) platform, our team wanted to create something short, captivating, and memorable. The series is divided into four short videos that voice different circumstances of struggle and includes a main video that gathers all the cases together. To project a more uplifting and hopeful message, we used bright colors and a constant flow of visuals and graphics that almost look like they are dancing. Our aim was not to raise pity but encouragement; that's why the characters are visualized in the better future that would be provided with people's contributions. For it to sound catchy and familiar, the script almost follows the same flow while including a catchphrase unique to every case. Showcasing how easily and quickly one can contribute was necessary to visualize because people today are looking for the fastest ways to do everything. Overall, the series shows the possibility of a happier world without romanticizing people's struggles

Credits

Producer:
Yamen Zakaria

Production Coordinator:
Islam Abd El-Moniem

Storyboard Artist:
Alia Wahby

Art Director:
Mariam El-Reweny

Illustration:
Aya Marzouk & Mariam El-Reweny

3D Motion Graphics:
Loai Hatem

Animation:
Omar Mokhtar

Music & Sound Design:
Sherief Samir