Year of Coffee

Nothing is better than the right cup of coffee in the morning, except if that coffee is followed by a killer song and a fantasy realm.

"Al Bon Ma Talawan" (The Beans Are Not Yet Colored) is a music video that joyfully and colorfully takes you through the process of creating and serving traditional Saudi coffee.

The video, lasting for 2:51 minutes, takes the viewer on a constant flow of scenery inspired by Saudi Arabia's architecture, patterns, and art. Despite the tight deadline, the team was able to visualize the beauty of Saudi traditions and heritage with the help of 6 child characters and their grandfather.

The visual richness and seamless blend of bright colors might have posed a challenge if it was not for the captivating spirit of Saudi culture that helped inspire the artists.

With the help of these factors -and a short history lesson- the team narrated the importance of a beautiful tradition that shall carry on with generations to come.