Rocco: From School to University

Schools are filled with nostalgia, and your favorite notebook and scented erasers are always part of those memories. Starting with their unforgettable school bus rides in the morning, the children find themselves in their first destination of never-ending learning: the school. With a colorful, cartoonish animation filled with everything pink and blue, the children are fascinated with the world around them as they are carried around by a flying schoolbook. As they grow older, their dreams grow bigger, and fast forward find themselves in university. This short ad was made for Rocco, a steller in producing stationery products and a favorite in the Gulf region. The ad pictures the educational journey from school to university in a fun and colorful essence, full of never-ending curiosity and discovery. The ad ends with a hashtag that says Roco prepares you from school to university. Even though the art style doesn't change to emphasize that Roco is for everyone because learning is for everyone, the font of the hashtag shifts from playful to formal in the words "school" and "university" to symbolize change and journey.

Credits

Producer:
Yamen Zakaria

Director:
Igor Blackvich

Illustration:
Menna Hamdy, Noha AbdelNasser & Wael Adel

Animation:
Infografika