Salamatak

Salamtak is a campaign dedicated to raising awareness of common yet overlooked diseases and illnesses in the community, especially ones that are spread among children and teens. The campaign includes three videos, each targeting one of the three issues: smoking, obesity, and oral disease.The World of Ashtray

Cigarette Land
As a cigarette butt lands in the holy land of the ashtray, he is taken on a tour of the ashy cigarette city and its latest mischievous endeavors. The city is ruled by a mafia cigar that says they have a target to reach in spreading illness, cancer, and death among the community. It aims to highlight the grave dangers of smoking and its effects on different body parts, especially the lungs. In comedic dialogue, the mafia boss mentions modern alternatives to cigarettes, like vape and e-cigarettes, and how they are stealing their spotlight because they are advertised as less harmful but are, in fact, as dangerous as traditional smoking methods. The story ends with an army of cigarettes led by a giant cigarette, killing a lung with a spear. The animation style is hazy, glum, and yellowish as if you're looking inside a smoker's lung. Cigarettes were drawn as individualistic characters with a sadistic purpose to visualize the idea of an evil force working to destroy people's health. The dialogue is educational, humourous, sarcastic and takes a dystopian turn.

Obesity Jingle
As a teen sits devouring an unbalanced meal filled with complex carbs and no vegetable in sight, a playful and witty song starts playing in the background. The song addresses children and young adults wondering how they reached the point of obesity despite their young age. The song mentions some of the main reasons for obesity and other illnesses like diabetes and heart disease, including an unbalanced diet, no exercise or constant movement, and disturbed sleeping patterns. The video also touches on the mental decline many face due to obesity, like depression and insecurity. The video ends with a changed lifestyle of a balanced meal, constant exercise, and proper sleeping schedule that transformed our main character's life, turning him into a happy, confident, and limitless individual.

Brush Your Teeth Song
In a song battle between healthy teeth soldiers and a mischievous cavity gang, the video talks about the dangers of leaving your teeth without constant care and cleaning. The lullaby-inspired song of the healthy teeth soldiers shows how brushing your teeth morning and night will keep them clean and protected and help you grow up more comfortably without the pain of tooth cavities. On the other hand, the rap song of the cavities shows what may happen when you don't brush your teeth, where cavities will spread throughout your mouth like an infection till your teeth decay and fall out. The graphics in the video are divided into a bright, colorful, and clean mouth setting and a dirty, swamp-like cracked teeth alternative to offer a visual comparison for the audience.