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The Magical Library
An evil propaganda? A magical portal? And five children with a kick for adventure and storytelling? What more would you need to create the ultimate edutainment video?
The Story
An evil propaganda? A magical portal? And five children with a kick for adventure and storytelling? What more would you need to create the ultimate edutainment video? The Misr El Kheir awareness cartoon on Virus-C was an important campaign that needed an intensive background study, especially since it targeted children.
Our team took the time to study children's learning abilities and the best educational methods that can impact them and truly resonate with them. That is when we found that one of the best ways was to help them visualize the topic through a dramatized context. In other words, we created villains and heroes, obstacles and solutions, and, most importantly, captivating visuals that grabbed their attention.
The video follows five friends with different personalities, characteristics, and looks as a reference to children's uniqueness and their natural ability to merge with diverse peers. The group is able to transport into "the books of the day" that help them learn of important matters in the world.
The concept behind the video was to create a scalable idea that could be transformed into a series later on. Different elements like the set characters, catchphrases, and bendable storyline can be used to cover different topics in the future.
With every book, the group is transported into alternate universes where they will experience new adventures and learn valuable lessons. This episode focused on visualizing Virus-C as an evil army to symbolize its collective effect on the population.
Through their curiosity and passion to learn, the group understood what Virus-C is and how to prevent it from spreading. The style of the video is fun, colorful, and scenic. The idea was to tell educational stories from a child's perspective, which is almost always more imaginative and amusing.
Credits
Managing Director:
Ahmed Hamouda
Producer \ Project Manager:
Sara Maged
Director:
Ahmed Abdel Hamid
Script Idea and Writing:
Eman Askar
Character Designers:
Amr ElAttar,
Ahmed Abdel Hamid
Background Artsits:
Amr Adel,
Ahmed Abdel Hamid,
Noha Gamal
Animation Supervisor:
Ali Tawfik
Animators:
Mostafa Shokry,
Mohamed Wasfy,
Loay Ashraf,
Hussein Medhat,
Aya Quandeel.
Noha Gamal
Music Composer:
Khaled AlKammar
Sound Designer:
Moataz ElQamary
Voice Over Artists:
Noha Gamal,
Farah Mourad,
Shaimaa ElGawady,
Eman Askar,
Ahmed Hamouda,
Muhammed Tarek
Recording Studio:
Prism Entertainment
Sound Engineer:
Sherif Galal
