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UNHCR - Family re-Unification

Impact happens when messages are spread and genuinely felt.

Client

Client

UNHCR

UNHCR

Year

Year

2021

2021

Type

Type

Commercial

Commercial

Impact happens when messages are spread and genuinely felt.

In the era of constant visual overload, your message has to stand out in a way that is visually and auditory pleasing and easy to follow and understand.

When we created the video, we understood that speaking of refugees and family separation should be emotional, expressive, and focused while respecting the sensitivity of the matter.

The video lasted for 3:40 minutes, depicting a village in Africa and a teacher who wants to make a difference. Because we didn't want to specify a particular place and be more inclusive, our team took inspiration from various refugee camps and humble villages across Africa to create the story's main setting.

In a soothing and comforting tone, our main character tells us of the unfortunate situation of many separated families and how UNHCR has helped reunite them. Because the aim was not just to point fingers, the character also took us through the process of how and where to apply for such aid.

The style of the animation was cinematic and compassionate, focusing on the faces and bonds of the families and other characters to deliver an impactful message that will push people for a better future.

Credits

CEO:
Abdulrahman Khedr

COO:
Omar Alaa

Business Development:
Ahmed Galal

Producer:
Habiba El Khashab

Director & Art Director:
Amr El Attar

Animation SuperVisor:
Aya Quandeel

Writing Team:
Mohamed Nagy

Storyboard Artists:
Salah Hassan

Character Designer:
Mohamed Bialy, George Nabil

Characters Layout:
Belal Mabrook, George Nabil

Animatics Artists:
Habiba Shakweer

Illustrators:
Assem Essam, Omar Gamal, Mostafa Mahdy

Character Animators:
Ahmed Halaby, Nermeen Azab, Amany Hesham

Motion Animators:
Mohamed Gabal, Amr Aboul Ela, Omar Mokhtar,

Music Composer:
Ibrahim Salah

Composting:
Hussein Medhat, Mohamed Abou ElMaaty