Wuilt

Wuilt is a website builder, their team wanted an explainer video to introduce Wuilt to the public in an abstract video explaining their philosophy

PHILOSOPHY 

Our process to choose and create a stylebook is split into two stages; ideation and inventiveness. Through both, we are able to create a visual concept that can work closely with the content at hand in a complimentary conduct in various contexts. 

IDEATION 

The creative content team gathered to come up with a script that suits the formal personality of Wuilt, and aids in producing an abstract motion graphics video, as requested by the client. Reflecting on the analysis made to the information communicated within the script, we were looking to reflect the sanctity of creation, in concept. How efficient and simple creation is unique and hard to come by. Also, that intervention in the creation process can simplify it and make it more engaging. The idea of creation is presented as the immersion of the 3 most basic shapes; circle, triangle, and square. All the shapes in our world one way or another stem out of these shapes, and this is an abstract metaphor for Wuilt  totality in creation. On the other hands, unique service is represented in the form of a line that draws the shapes and organizes all the elements into place. A line is essentially the most elementary creation component in all the visuals that surround us. 

INVENTIVENESS 

The creative art team refined the script to get a suitable yield, and they ended up using abstract and line arts. With smooth line motions and dark color choices, both the brand identity and the professional tone were delivered. The art team worked on a 2D abstract iconography and shapes in a web- design style all within the building phase, the conventional graphical elements are to be displayed as a sum creation of the line which is present as a representation of Wuilt.

Credits

Script Writer:
Omar Dawood

Art Director:
Mostafa Shokry

Design:
Amr Al-Attar

Animation:
Mostafa Shokry

Music & Sound:
Robert Ostiak